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5th Annual Super Bowl Commercial Review and Commentary Thing
You’re likely reading this with the same excitement as seeing a friend’s Wordle post, but thanks for hanging in there anyway. It’s Super Bowl Fifty (googles “what Super Bowl is this”) Six and once...
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Our Holiday Bucket List
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Company Culture: How the Brick Factory Team Keeps the Fire Burning
In 2022, everyone was talking about the Great Resignation, when overwhelmed and dissatisfied workers quit their jobs in droves. Here at Brick Factory, a digital agency specializing in WordPress and...
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5 Reasons We Switched to WordPress Gutenberg
Gutenberg: Good Printing Press, Even Better WordPress Editor If you work with WordPress websites, like we do, you know that Gutenberg is the new default Block Editor for WordPress, replacing the...
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6 Tips to Get to Know GA4
With the impending phase-out of Universal Analytics (UA) in July and the start of Google’s forced migrations in March, it may finally be time to transition to Google Analytics 4 (GA4) and leverage its...
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Data-Based Decision Making: Thoughts from WordCamp Asia
I recently presented at WordCamp Asia – the regional conference for WordPress developers – and talked about how to gather and use data to make decisions as a small-to-medium sized web development...
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Brick Factory Presents: Holiday Traditions from Around the World
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Doctor, Heal Thyself: A Preview of our New Website
All consulting companies struggle to find the right balance between doing work for clients and doing work for themselves. When you are fully booked with paid projects, it is difficult to find the time...
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How We Built the New Brick Factory Website
We started working on a new Brick Factory website last Summer and made steady progress throughout the Fall and early 2024. In late January it was clear that we were almost finished, so I joked that...
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How To Back Up & Preserve Your Google Universal Analytics (UA) Data
Summary: This article outlines how to back up and retain historical Google Universal Analytics data, in light of the complete shutdown of the service on July 1, 2024. Sunsetting of Google Universal...
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WordPress vs. Drupal: Which Platform is Right for Your Organization?
Selecting a Content Management System (CMS) is one of the most critical decisions organizations can make about their web program. Mistakes can be costly, leading to wasted time and money. Whether it’s...
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How to use UTM parameters to track website traffic and conversions
Tracking where website traffic and conversions (purchases, donations, etc.) come from is one of the biggest challenges for digital marketers. Since we spend time and money on email marketing, social...
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